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What is ZIR

ZIR is a center of innovation applied to the entire value chain of the retail sector, based in Zaragoza and with international projection

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A center born with the aim of anticipating and creating the solutions of the new consumer in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica and Cisco.

There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.

ZIR focuses on the digitalization of traditional commerce and the democratization of technological innovation.

Carlos López, Director of ZIR

Digital economy has transformed our world. Going from a model based on transaction, to a new ecosystem founded on relationships, that puts the consumer right at the center of it all. ZIR, along with its startups, has brought to the market technological solutions linked to big data, IoT and VR, while also making them accessible for local commerce. Today, not innovating is the bigger risk.

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ZIR's blog will be available shortly.