Sixth open session with Enrique Coronas, Head of Digital at Barrabés Biz

Enrique Coronas, Head of Digital at Barrabés.biz, explained that the future of the physical store should be based on a programmable retail focused on people and business, in which the relevant is the profitability of the brand value per square meter and not the profitability per traditional square meter.

He also presented the success story of the reference store of the sports world in the Basque Country that has created an effervescent and alive space in which to connect with the motivation of the fan, his day-to-day aspirations.

See gallery of imáges.