Technology and fashion come together to show the iconic legacy of the Balenciaga designer
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Technology and fashion come together to show the iconic legacy of the Balenciaga designer

Torrevillage ZIR, center of applied investigation in commerce of Saragossa, has reunited this Thursday to more than a hundred of people, among them the General Director of Culture and Patrimony of the Government of Aragon, Ignacio Escuín and members and students of the School of Design of Zaragoza, at the IAACC Pablo Serrano to celebrate a dialogue between two great experts in fashion and trends such as Ana Balda, Doctor in Communication and Enrique Lafuente, designer and fashion journalist. Both have explained through a retrospective look why Cristobal Balenciaga was "teacher of teachers". His breakthrough vision of the haute couture sector made him an iconic designer, first in Spain and then in Paris.

Ana Balda, Doctor in Communication and expert in Balenciaga, has been able to contribute the historical rigor around the figure of the couturier, showing that more than 60 years ago one could be innovative in fashion, although not without difficulties: "Comparing his work with what that others did at the time, it is clear how he distanced himself from the trends of the time, providing a new silhouette, very alternative for his time, which moves away from the classic dress fitted with Dior and abstracts the waist ", commented Balda. In her opinion, "it is the dress of the 21st century and Balenciaga knew how to see the needs of women of the new century, who lead a life of work, to leave soon and come back very late, drive, come and go ... and they are not for Look at them. " Although "few women dared to use their designs when they left, the couturier managed to advance the fashion of many decades".

Carmen Herrarte, director of T-ZIR, pointed out that one of the center's objectives is "to convert physical spaces into phygital spaces", that is, to make the physical world and the digital world coexist, "two dimensions that are part of a same life. " For this reason, from T_ZIR Pablo Serrano has contributed to this cycle of activities of the IAACC a videogame for children of up to 10 years "so that they learn by playing" with the three fundamental stages of the life of Balenciaga: Guetaria, San Sebastián and Paris. Two virtual reality experiences have also been developed with the Aragonese artist George Ward: a recreation of a Balenciaga dress and a virtual walk in the designer's costumes.

In addition, T_ZIR is developing a Big Data study through the use of sensors in the Pablo Serrano music hall where the exhibition "A Dream of Balenciaga, the cinema" is currently. Always anonymously, data are collected and analyzed to know the habits and behavior of visitors. This technology will later facilitate the Zaragoza museum to make a more accurate assessment of how the development of the exhibition and the evaluation of its contents by visitors has gone.

"Today we put the finishing touch with this activity, demonstrating that technology is a very powerful weapon for the transmission of culture, especially for digital natives, and that is why we are firmly committed to its use and its democratization", added Herrarte .

The day, held at the Pablo Serrano Institute of Contemporary Art and Culture, is included in the Anhelantes cycle, which includes fashion, film, art and culture. The name comes from the Academia de los Anhelantes, a literary society that existed in Zaragoza in the sixteenth and seventeenth centuries in the home of the real chronicler Juan Francisco Andrés de Uztarroz and through which the brightest minds of the Spanish cultural scene passed.

The designer and fashion journalist Enrique Lafuente is in charge of coordinating this cycle: "We chose the figure of Balenciaga because there is a clear consensus that it is an icon of fashion that everyone drinks, there was a before and after because of his creations. " "I think we have managed to leave the audience surprised", concluded Lafuente.

The Aragonese artist George Ward has put the icing on this day with his skillful recreation of one of the dresses of the iconic Spanish couturier through virtual reality, a job that has taken him some time to perfect and that he is now able to perform in less from one hour. "Working with this type of technology is also important because it gives you a different dimension of art," said the artist, who says that the reception of this treatment of culture is very positive because "technology attracts a lot.



ZIR's blog will be available shortly.