T-ZIR collaborates with IAACC Pablo Serrano in the dissemination of the figure of Cristobal Balenciaga through technology
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T-ZIR collaborates with IAACC Pablo Serrano in the dissemination of the figure of Cristobal Balenciaga through technology

The exhibition "The century of Balenciaga", curated by Pedro Usabiaga, is produced by the Government of Aragon with the collaboration of the City of Bayonne and the sponsorship of T-ZIR. This exhibition, in addition to dresses, allows you to discover for the first time some of the secrets of the designer, with unpublished images of previously unseen costumes, and also, the universe of his atelier, his artistic tastes, as well as his influences through the painting.

His links with Aragón are also present, from his Goya influence, to his relationship with Aragonese models and clients. Through more than 80 photographs, numerous graphic documents, 7 paintings, 36 costumes and a large number of accessories, mostly from private collections, the exhibition includes the most important milestones in Balenciaga's career, the places he frequented , his workshops, the women he wore and a representation of some of his most famous haute couture designs. They could not miss Balenciaga's connections with other creators: Pedro Rodríguez, Hubert de Givenchy, Emanuel Ungaro, André Courrèges, Elio Berhanyer, Asunción Bastida, Carmen Mir, as well as Teruel Manuel Pertegaz and Pedro Esteban from Zaragoza.

A selection of the production of all of them is shown in the IAACC Pablo Serrano contextualized with the artistic production of those same years by the Aragonese Salvador Victoria. The exhibition also includes some allusions to the links of the teacher of Getaria with Aragon, such as Meyes, born in Zaragoza and one of its most outstanding models, the costumes of its clients from Zaragoza, or even its last business venture in Tarazona, unfinished by the death of the teacher. It also has a prominent role Goya influence in the Master of Getaria, through some of its most characteristic elements, such as lace mantillas.

The phygitalization of T-ZIR consists of:

1) Space sensorization and big data management. Sensors have been placed in the exhibition hall that collect data anonymously and allow a big data analysis and know data such as:

The behavior of the visitors in the room, in front of which works have stopped longer, what journeys they have made within the space or how they have interacted with the technology.

Measures of visitors by days or time slots, days of more influx, behavior patterns crossed with other variables ...

Implementation developed by Cisco.

2) Installation of an interactive table with the catalog of the exhibition. The winning solution of the second edition of the Aragón Open Future accelerator, Meraki Codes, has been implemented in the hall of the IAACC Pablo Serrano to show the exhibition's catalog in a multisensory way in its interactive table.

In this way, visitors interact with the content in a more attractive and experiential way and attracts visitors from other exhibitions.



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