Ferran Adrià explains the concept of innovation "Sapiens" at the T-ZIR innovation centre in Zaragoza
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Ferran Adrià explains the concept of innovation "Sapiens" at the T-ZIR innovation centre in Zaragoza

The Catalan chef and ambassador of Telefónica, Ferran Adrià, gave the talk "De Tú a Tú Talks" at the T-ZIR retail innovation centre to explain the concept of innovation "Sapiens". 

During the event attended by Federico Tartón, director of Telefónica in Aragon; Alfonso Soláns, president of T-ZIR, and more than fifty entrepreneurs, representatives of different institutions and associations related to the food industry, innovation and the keys to success in business development were discussed. 

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