VIEW
13 December, 2018 -
The Aragonese startup Meraki has won the second edition of the Accelerator for retail Aragón Open Future, thanks to its Meraki Retail solution, which allows the customer to interact with the product and compare products. All this, integrated with a data acquisition system for subsequent measurement and improvement. In the development of this solution they have worked, hand in hand, with the store Basket World, store of the Gran Vía de Zaragoza specialized in basketball, where they have tested the pilot.
The Aragonese startup Meraki has won the second edition of the Accelerator for retail Aragón Open Future, thanks to its Meraki Retail solution, which allows the customer to interact with the product and compare products. All this, integrated with a data acquisition system for subsequent measurement and improvement. In the development of this solution they have worked, hand in hand, with the store Basket World, store of the Gran Vía de Zaragoza specialized in basketball, where they have tested the pilot.
Anluck focuses on smart lighting in retail, while BlogsterApp Ambassador has developed a platform to massively, automatically and fully segment corporate content on employees' social networks. For its part, Canalyticals helps the retailer to have the product in a timely manner, reducing the stock and increasing the impact on sales; Idiogram is specialized in mining and intelligent data analysis, and Meraki Codes, in the creation of technological devices to improve customer experience and data acquisition. Finally, Viume presents an artificial intelligence assistant that finds and delivers to its clients the perfect outfit for every occasion.
These startups have worked for ten months to develop their solutions, which should respond to the three challenges posed by T-ZIR, in collaboration with local commerce: understanding the customer's behavior to offer a personalized experience, the hybridization of the physical world and digital in a single shopping experience, and the optimization of the process of mining and exploitation of data.Carmen Herrarte, directora de T-ZIR, ha celebrado el “éxito” de la convocatoria y ha recordado que el objetivo es “hacer accesible la tecnología al comercio tradicional porque debe digitalizarse urgentemente “, para lo que, ha dicho, se debe “apostar por el talento, tanto a nivel nacional como internacional”.
For Almudena Moreno, global head of Telefónica Open Future, "La Estación is part of a network of more than 50 Open Future Hubs worldwide, representing the crystallization of the real commitment to transform the local industry, connecting it with globality. In these two editions, we have seen how adding efforts, we multiply the entrance of talent. We see how we increasingly attract better projects, more technologically sophisticated, more global and scalable, with more cohesive and mature teams. Undoubtedly, a success of the work of the entire T-ZIR team. "
Aragón Open Future is part of Telefónica Open Future, an open innovation network in collaboration with public and / or private partners that has more than 50 Hubs around the world. The work is structured around two spaces. On the one hand, La Estación, in Zaragoza, where participants receive open and global guidance to be able to focus and develop their projects, and, on the other hand, the virtual meeting space of Telefónica Open Future, where investors, startups and other agents of the entrepreneurial ecosystem.
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