Capsule April 27: How Digital Transformation Affects My Business

In this training capsule, Carlos Marina, CEO of Telefónica On The Spot Services, tells us the repercussions of digital transformation in business, throwing the keys to enhance the customer experience at the point of sale and facilitate the relationship between brand and Customer, offering innovative solutions. 

"Throughout his more than 20 years of professional career, Carlos Marina has carried out several responsibilities in Marketing areas of important companies in the sector of new technologies, such as Grupo France Telecom or Informática El Corte Inglés. In 2000 he joined the Telefónica group for the development of 3G licenses in Europe and since then has held various positions in several companies of the group until in 2010 joined the project of transformation of onthespot as Director of Marketing and Commercial. In 2015 appointed onthespot Chief Executive Officer within the IoT area of ​​Telefonica. In this way Carlos Marina assumes the important challenge of consolidating the company's leadership in the digitization of spaces, enhancing the customer experience at the point of sale and facilitating the relationship between brands and customers by offering innovative end-to-end solutions. " The capsules are open activities of pure networking in which experts will expose and work in a practical way with the participants the topics in which each session specializes ... You can not miss it!  

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