We work to democratize technological innovation and to digitize traditional commerce
What is T-ZIR?
T-ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica and Cisco.
There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.
❏ NEW
Essence SmartCare España wins Ibernex challenge launched from Aragón Open FutureThe technological solution facilitates the autonomy of the elderly, dependent and chronically ill.
The winning project will carry out a real pilot of its proposal paid for by Ibernex with a value of up to 50,000 euros.
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❏ PUBLICATION
Report on augmented reality in retailAugmented reality adds a new layer to reality, mixing virtual and physical objects in our own perception of the world. This transforms consumers' visits to online and offline stores into an immersive, value-added experience that directly enhances retailers' sales.
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❏ NEW
T-ZIR and AJE Zaragoza, united in retail trainingT-ZIR and AJE Zaragoza sign a collaboration agreement to shape and sponsor an innovative Development Forum focused on the retail sector for AJE members.
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