We work to democratize technological innovation and to digitize traditional commerceWhat is ZIR?
ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica and Cisco.
There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.
❏ NEWEssence SmartCare España wins Ibernex challenge launched from Aragón Open Future
The technological solution facilitates the autonomy of the elderly, dependent and chronically ill.
The winning project will carry out a real pilot of its proposal paid for by Ibernex with a value of up to 50,000 euros.
❏ PUBLICATIONReport on augmented reality in retail
Augmented reality adds a new layer to reality, mixing virtual and physical objects in our own perception of the world. This transforms consumers' visits to online and offline stores into an immersive, value-added experience that directly enhances retailers' sales.