We work to democratize technological innovation and to digitize traditional commerceWhat is T-ZIR?
T-ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica and Cisco.
There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.
❏ NEWEssence SmartCare España wins Ibernex challenge launched from Aragón Open Future
The technological solution facilitates the autonomy of the elderly, dependent and chronically ill.
The winning project will carry out a real pilot of its proposal paid for by Ibernex with a value of up to 50,000 euros.
❏ PUBLICATIONReport on augmented reality in retail
Augmented reality adds a new layer to reality, mixing virtual and physical objects in our own perception of the world. This transforms consumers' visits to online and offline stores into an immersive, value-added experience that directly enhances retailers' sales.